In November 2021, Google rolled out a new algorithm update called the Vicinity Update. This update was designed to improve the relevance of local search results by giving more weight to businesses that are closer to the user.
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How Attorneys Can Align Their Marketing With Client Intent
Law firms need to understand why someone is searching for a lawyer and what type of information they’re looking for. This allows attorneys to craft content that resonates, builds trust, and drives meaningful engagement. Client intent goes beyond targeting keywords; it’s about addressing the motivations, questions, and concerns of potential clients at every stage of...
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959 US-46 #125, Parsippany-Troy Hills, NJ 07054
Latest News
How Attorneys Can Align Their Marketing With Client Intent
Law firms need to understand why someone is searching for a lawyer and what type of information they’re looking for. This allows attorneys to craft content that resonates, builds trust, and drives meaningful engagement. Client intent goes beyond targeting keywords; it’s about addressing the motivations, questions, and concerns of potential clients at every stage of...
OUR LOCATIONSWhere to find us?
959 US-46 #125, Parsippany-Troy Hills, NJ 07054
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Copyright by Potenture. All rights reserved.
