Brand

The attorney-client relationship is a very personal one. Trust is important when selecting an attorney, especially when potential legal scenarios exist which could alter lives forever.  When building a law practice, reputation is everything – whether it is from potential clients or from peer reviews.  Managing reviews from different online profiles is crucial, especially if your law firm winds up with a couple of negative reviews.

Lead Generation

Potential clients read reviews regardless of the industry.  Your potential clients will only want to work with a law firm they feel is trustworthy.  This is where online reviews come in. Before choosing an attorney, it is estimated that potential clients will read the reviews of at least 3-5 other law firms before making a decision.  If a law firm consistently generates negative online reviews across Google and other websites, it significantly lowers the rate at which leads will be captured.