Blog

In May 2024, Google introduced the Search Generative Experience (SGE), now known as AI Overviews, marking a significant evolution in how search results are presented. This AI-driven feature generates concise summaries in response to user queries, aiming to provide immediate answers and enhance user experience. For law firms, this development necessitates a strategic reassessment of...

With mobile devices continuing to dominate internet usage, law firms must ensure their websites are optimized for mobile users. When potential clients search for legal help, they often do so from their smartphones, especially when dealing with urgent legal matters. A poorly designed mobile experience can frustrate visitors, leading them to leave your site and...

As we progress through 2025, Google’s Local Services Ads (LSAs) continue to be a pivotal tool for attorneys aiming to connect with local clients. Recent updates have introduced significant changes to how LSAs operate, presenting both challenges and opportunities for law firms. Key Updates to LSAs in 2025 1. Discontinuation of the LSA Mobile App...

In today’s on-demand world, potential clients expect instant answers when searching for legal help. Many people are hesitant to pick up the phone or fill out a contact form, but they are more comfortable engaging through live chat. For law firms, integrating live chat into a website can be a game-changer in converting website visitors...

While digital marketing and SEO are valuable tools, and at Potenture Media Group we specialize in these law firm marketing strategies, another cost effective marketing strategy is building strong partnerships with other professionals. By forming strategic referral relationships, especially with attorneys in complementary practice areas, you can expand your client base, increase trust and generate...

For law firms with multiple locations, mastering local SEO is essential to ensuring that each office ranks in search results for its target market. Unlike a single-location firm, multi-location law firms must take a strategic approach to optimize their website, Google Business Profiles, and local content for multiple cities or regions. This guide will cover...

Potential clients don’t just want to hear that you’re a great attorney—they want proof. One of the most effective ways to build trust and attract new clients is through case study marketing. A well-crafted case study showcases your firm’s expertise, demonstrates real-world success, and helps potential clients envision how you can help them with their...

Paid search advertising has become one of the most competitive digital marketing channels for law firms. With high competition and rising cost-per-click (CPC), simply running Google Ads without a strategic approach can quickly burn through a budget with little return. To stay ahead, law firms must implement well-planned campaigns that maximize lead generation while keeping...

In today’s digital age, cybersecurity has become a critical concern for all industries, and law firms are no exception. With the increasing prevalence of cyberattacks and heightened concerns about privacy, protecting sensitive client information is no longer optional, it’s essential. A security breach can jeopardize not only client confidentiality but also the reputation and trustworthiness...

In any profession, listening to clients is vital to growth and the legal industry is no exception. Client feedback provides law firms with invaluable insights into their strengths, weaknesses, and opportunities for improvement. Whether it’s refining marketing strategies, optimizing the intake process, or enhancing client service, feedback can drive meaningful change. This article explores the...