In today's digital age, establishing a strong online presence is crucial for professionals in every industry, including attorneys. Potential clients often turn to search engines like Google to find reliable legal services.
In today's digital age, establishing a strong online presence is crucial for professionals in every industry, including attorneys. Potential clients often turn to search engines like Google to find reliable legal services.
In November 2021, Google rolled out a new algorithm update called the Vicinity Update. This update was designed to improve the relevance of local search results by giving more weight to businesses that are closer to the user.
As a fully operating law firm, there is more than enough responsibility to go around. Between constant client communication, upholding ethical standards and staying ahead of the law curve, many times attorneys are not necessarily thinking about their marketing strategy and how they are going to generate new cases on a consistent basis.
Searching for an attorney is a different process than searching for a pair of jeans. Your potential clients can be angry, scared or depressed - or some combination of the three depending on the type of law being practiced.
In today's competitive legal landscape, law firms need to distinguish themselves from the crowd and establish a strong presence. One powerful way to achieve this is through effective branding.
By now, our guess is that you have heard of Google Screened, or at the very least have seen it in action when performing search results for attorneys.