Content writing by legal experts & lawyers

INLUDED IN OUR MARKETING PACKAGESA Professional Voice for your Law Firm Website

Legal content development involves research, engagement and knowledge of the law. For example, content could be in the form of blogs, educational and informational articles, webpage copy or press releases. It is extremely important not only for search engine ranking and visibility, but also for educating new potential clients and generating new cases for your firm.

Traffic is what drives visitors to your website, but content is what keeps them engaged.

Why is legal content so important?

User Conversions
Your website content is the first thing that a web visitor sees. Potential visitors are online using keywords specific to their legal needs. Whether an online user has a specific legal question or needs a specific type of attorney, the goal is to provide content which fills that need. And the only way to do that is to engage visitors by answering their questions and building trust through your law firm’s website content.

By leveraging our content writing team and their legal knowledge, it allows us to provide your firm with useful and high quality content that is readable and digestible. The end goal is to convert visitors into new cases who have intent to seek out an attorney.

Click here or call us at 877-236-3656 to schedule a 30 minute consultation.

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How does SEO factor into legal content writing?

Search Engine
Optimization

To rank higher for relevant keywords in search engines, your content needs to satisfy the following criteria:

Relevancy – Any content that you develop, mainly website copy, needs to be relevant to your target audience. The people that you are trying to reach are only interested what is relevant to their interests or needs. If you are targeting people who are in need of a divorce attorney in a specific city, then the content on your website better include information like divorce consultations and the legal proceedings of a divorce. Otherwise you will immediately lose that visitor.

Quality – Your website content should be useful and informative, as well as keyword rich (but not keyword stuffed). The ultimate goal will be to win the trust of the search engines by keeping users on the website longer as well as having your content shared on social media websites.

Uniqueness – Your website content needs to be unique and not lifted from other websites. It also cannot be duplicated from other pages on your website. This kind of content is not acceptable by search engines and will result in your website being ignored and de-indexed. It’s possible that your website could also incur an algorithm penalty (This falls under Google’s Panda algorithm updates) which could result in an outright ban.

SEO Friendly – Content also needs to be SEO friendly. Not only does it need to be relevant and informative, but it also needs to be keyword rich and properly optimized for search engines. This includes header tags, outbound links and the content itself. Keyword research needs to be done first prior to developing SEO friendly content.

Practice Area Pages

We write high quality practice area content for your entire website during our website development phase.

Local Landing Pages

Drive local traffic to your law firm website and grow your client base

Educational Articles

Answer your potential client's questions ahead of time and become an authority in your industry with consistent monthly blog articles

State Laws

State specific content is important due to certain laws varying from state to state. Visitors typically will utilize keywords seeking information on specific laws, such as “How does alimony work in California?” or “How long does the divorce process take in New Jersey?”. These are examples of common questions users typically look to have answered by search engines. Website content needs to be properly written and researched to reflect that.
The end goal is to give the visitor a level of understanding of the law of their state and relate it to the topic they are researching. As a result, this helps you as an attorney to become an authority on the subject and makes the user more inclined to select your law firm to represent their case.

Discovery Phone Call – A representative from Potenture will have a 30 minute consultation with you to allow us to have a conversation, develop a relationship and learn about your current and past challenges are a law firm and show you how we can help.

Analysis and Recommendation – Since we already have over 13 years of combined attorney SEO experience on our side, we can make a recommendation of how to begin your success during our first phone call. After that, we will take some time to present to you a more in-depth custom SEO strategy that fits your law firm and set you up for success.

Custom SEO Strategy – Based on the initial recommendations we make, we will we’ll put together a custom tailored SEO plan including a detailed timeline, deliverables and setup our custom tech stack to track and monitor SEO progress.

Monthly Tracking & Reporting – Month in and month out we are excited to share wins with our clients and do so with 100% transparent reporting & monthly meetings.

Law firms are inundated by offers from marketing companies mostly making the same promises.

I decided to go with Potenture because they specialized in law firm websites and marketing and they were the only agency who offered a truly hands off approach. Everything gets done and I can spend more time focusing on my clients.

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JOANNA P.

Family Attorney in Florida

Potenture’s attorney marketing expertise is simply amazing. They have helped us grow our law firm by increasing our client base and expanding to different geographical areas. With their expert marketing campaigns, we have seen a remarkable 48% increase in new clients year over year. I highly recommend their team!

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THEO S.

Personal Injury & Accident Attorney in Texas

Ever since our firm started working with Potenture, our new leads have increased tremendously and we couldn’t be happier with our new turnkey website. John has been amazingly helpful and responsive with everything. We highly recommend the entire team.

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PRISCILLA J.

Divorce Attorney in Georgia

Lots of great things to say about Potenture Media Group. Working with John and the team has a been a pleasure. We have thoroughly enjoyed our onboarding process, plus the fact that everything is done for us. The results have exceeded our expectations.

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DOUG L.

Bankruptcy Attorney in New York

Potenture’s website development and SEO services have been transformative for our law firm. Their team built a user-friendly website that not only looks professional but also ranks high in search engines, driving more clients to our practice.

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LILAH C.

Criminal Attorney in New Jersey

I am extremely grateful to this agency. Since the start they’ve being the nicest, most cooperative group of people to work with. John is excellent at explaining the process you go through when it comes to promoting your law firm online. Great team. Happy with the results.

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DAVID E.

Business Attorney in North Carolina

How Do WE Help?

We can create and manage your legal content

We create your content strategy, develop and manage content on a monthly basis. This includes articles, blogs, webpage content and images. It is important to keep your website content fresh for SEO purposes as well as for educating your audience.
We have professional writers who have experience in legal content who can create informative blog posts for your website
Social media content posts can be created accordingly based on what is relevant for your industry.

Freshly created content can then be shared across all social media accounts along with being properly managed on your website. If your company social media accounts do not exist, we will create them for you.

Content development is built into all of our SEO services and packages. Find out more by contacting us at (877) 236-3656.