INLUDED IN OUR MARKETING PACKAGESAll Inclusive Law Firm SEO Services

Organic Search Engine Optimization (SEO) is a long term, never-ending marathon of a process of making a website more search engine friendly with the intent of increasing rankings across search engines such as Google and Bing. The higher your law firm ranks in search engines, the more traffic your website will receive.

At Potenture Media Group, we focus on increasing search engine visibility within a defined geographic local area or areas and use specific geo-focused elements to make your law firm website more relevant for keyword searches.

Our SEO services focus on all platforms: desktop, mobile phones and tablets. We implement the proper geo-elements into your local listings and ensure that they match up properly across the internet. These include your name, address and phone number (abbreviated as NAP), special coding on your website that shows Google what type of local business you are, which is called schema. We also implement localized keyword research which is integrated into your website content.

Call us at 877-236-3656 to schedule a 30 minute consultation.

FACTS ABOUT SEO

● Over 50% of all Google searches are seeking some kind of local information

● Over 90% of people use a search engine to search for a local business, which means people are searching for attorneys in their local area

● Over 80% of consumer local business searches on a mobile device will result in either a call or a visit to the business

Why is this important? In order to properly position your law firm for success, it needs to be fully optimized for local search. Otherwise, those potential cases will wind up in the hands of a competing attorney.

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Why does your law firm need SEO?

Local Client Traffic – we target the proper practice area keywords for your local geographical area(s) that are designed to drive the right traffic to your website. By ranking these keywords within the top 3 local results (Google’s Map Pack), as well as organically, it gets your website in front of qualified potential leads in your area that allows your law firm to convert them into new cases.

Build Brand Equity – By consistently showing up for local searches, your law firm website gains more trust with Google, as well as potential consumers. Web users may not make that initial phone call immediately. They may search a bit and make a decision based on the law firm that they see most frequently showing up in search engines.

More leads – Inbound SEO traffic results in more qualified leads. The goal is to capture the search intent of prospective clients who are seeking an attorney.

OUR SEO FOCUS

On-page SEO

On-page SEO refers to the proper technical website optimization and tagging, best practice law firm website development and optimizing content.

Off-site SEO

Our SEO team builds relevant links which help drive website traffic and build website authority with major search engines.

Content Development

Publishing weekly legal content builds a brand voice for your law firm and creates authority with users and major search engines. Our content writers create engaging and educational content that create trust with potential users.

Local Listings

By properly optimizing your law firm’s Google maps listing (also known as Google My Business listing) and other local listings, your law firm will drive more traffic from localized keyword searches which is what your potential clients are utilizing.

How does legal content writing help the SEO process?

Articles and Blog Posts – Our content writers specialize in legal content writing. The key is a monthly cadence of article writing and syndication which is included within the law firm's SEO package.

Practice Area Content – Detailed and engaging content tailored specifically to your law firm's practice areas. With our writers who specialize in legal content, we are able to engage readers and search engines simultaneously.

Local Landing Pages – Since local presence is so paramount for attorneys and law firms, we create high quality local landing pages designed to drive local clients within your firm's geographical area.

Press Releases – We identify and articulate the most newsworthy aspects of your firm's developments, ensuring that each press release is timely, relevant, and engaging. We also syndicate press releases so your firm receives maximum value.

Law firms are inundated by offers from marketing companies mostly making the same promises.

I decided to go with Potenture because they specialized in law firm websites and marketing and they were the only agency who offered a truly hands off approach. Everything gets done and I can spend more time focusing on my clients.

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JOANNA P.

Family Attorney in Florida

Potenture’s attorney marketing expertise is simply amazing. They have helped us grow our law firm by increasing our client base and expanding to different geographical areas. With their expert marketing campaigns, we have seen a remarkable 48% increase in new clients year over year. I highly recommend their team!

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THEO S.

Personal Injury & Accident Attorney in Texas

Ever since our firm started working with Potenture, our new leads have increased tremendously and we couldn’t be happier with our new turnkey website. John has been amazingly helpful and responsive with everything. We highly recommend the entire team.

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PRISCILLA J.

Divorce Attorney in Georgia

Lots of great things to say about Potenture Media Group. Working with John and the team has a been a pleasure. We have thoroughly enjoyed our onboarding process, plus the fact that everything is done for us. The results have exceeded our expectations.

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DOUG L.

Bankruptcy Attorney in New York

Potenture’s website development and SEO services have been transformative for our law firm. Their team built a user-friendly website that not only looks professional but also ranks high in search engines, driving more clients to our practice.

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I am extremely grateful to this agency. Since the start they’ve being the nicest, most cooperative group of people to work with. John is excellent at explaining the process you go through when it comes to promoting your law firm online. Great team. Happy with the results.

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DAVID E.

Business Attorney in North Carolina

Contact us now for a free 30 minute consultation

Fill out the form below or call (877) 236-3656 for a free 30 minute consultation and let us show you how you can succeed in SEO.

SEO is an ongoing journey

SEO is never finished because the landscape is always changing.

The online advertising rules are different for attorneys. SEO is no exception. It is a strategic and methodical process that requires careful planning, proper content creation and up to date knowledge of search engine algorithms.
Google and major search engines are constantly updating their requirements. Lean on our team to handle it so your law firm can focus on handling new cases.
We stand behind our work. While we cannot guarantee definitive results, our SEO process has been refined over time and has shown proven results.